Fifty percent of what ends a consumer’s purchase is driven by one person’s emotions. This is especially true when shoppers are torn between two brands that offer the same product. In his book “The Brand Gap” Marty Neumeier writes, “The retail package is the last and best sales opportunity. If your product’s packaging succeeds in reaching consumers on an emotional level, it may increase the likelihood that you will be able to take advantage of your last and best sales opportunity.
Inc. notes that about 95 percent of new products fail every year. With about one-third of product decisions based on packaging alone, you can improve your product’s chances of commercial success by being compelling. Drupa says a product typically has about seven seconds to impress consumers in a positive way. With the right packaging materials and design, your product will attract shoppers and enable consumers to make a quicker and easier purchase choice.
Find the right color
An easy way to catch the eye of consumers is to choose the right color for your product packaging. If you have more than one food product, color can be an effective way for you to unify your brand’s product line and bring your products in line with the competition. While it can be beneficial to use color on your packaging, you must choose the colors you use carefully because different colors resonate differently in the minds of consumers.
Here are some colors that you may want to use on your product packaging and the ideas they generally evoke in the minds of consumers:
Yellow:This color represents happiness.
Black: Black is usually associated with power and control.
White:White usually evokes the idea of simplicity, security and purity.
Although blue is the most popular color around the world, different shades of blue have different connotations. For example, light sky blue conveys a sense of naughtiness, while dark navy is considered to be more professional in nature.
While the use of color can help make your packaging more visually appealing and help your product connect with consumers on an emotional level, you must make sure that the color you choose has a connection to what is important to your target market members in order to use color effectively in your product packaging.
Depending on the demographic your product appeals to, you may have to prevent using too many different colors in your packaging. As a general rule of thumb, the more colors included in a product’s packaging, the less complex the product will be.
Why packaging is important for your product
While brightly colored packaging can help your product attract the attention of shoppers, your packaging is also useful for other marketing and general purposes. It can help you establish a price point for your food products, for example. Consumers make assumptions about the desirability and perceived value of a product based on how it is packaged.
If you package your products to make them look more upscale, they will be perceived as highly desirable and more valuable than comparable products packaged in a way that makes it look less attractive or valuable. This gives you the opportunity to charge more for your food than your competitors.
If your packaging gives the impression of high quality, consumers may use it to market your business, which you do by reusing it. According to Drupa, about 52 percent of online shoppers claim they would order another product from the same company if their previous purchase was delivered in a value package.
Drupa claims that about 90% of shoppers will reuse the boxes and bags they buy products in, which means your product will gain exposure and you won’t have to pay every time someone sees your brand name on the side of the box or bag.
Drupa further claims that about 40% of consumers admit that if the picture of a product’s packaging is interesting enough, they will share it. By sharing a picture of your product’s packaging, your customers are endorsing your food for free. This free marketing may motivate your customers’ friends and family members to start buying your food products.
There are also many additional ways in which your product packaging can help your business succeed.
Provides physical protection
The primary purpose of packaging is to provide physical or barrier protection for your food. This may include：
Preventing breakage by dropping, crushing or shaking during transportation.
Protecting your product from environmental influences such as changes in temperature, humidity and light.
Protection from insect or microbial infestation, as well as from contamination by chemicals or toxins.
Your packaging must also protect your treats from premature spoilage, which can shorten their shelf life. If you are trying to determine the best packaging for candy or the best packaging for snacks, consider an advanced packaging process that will extend the shelf life of your product. We use a nitrogen purge to remove oxygen from the package, thus extending the shelf life of your product on store shelves.
This innovative technology also has an added benefit. Air can make certain individual foods, such as nuts, stick together, which can be problematic if your snack product line includes bags of peanuts or cans of cashews. When we remove the oxygen from your packaging and fill it with nitrogen, it prevents your snacks from sticking to each other so your customers can enjoy an individual bag or jar of nuts instead of a pile of nuts.
Loss Prevention
In addition to keeping your candy and snacks physically safe, your packaging must keep your products safe from theft and must stop people from altering your products without your knowledge. This means your packaging must be tamper-proof to prevent loss.
Relay Information
In many ways, your packaging acts as a billboard, sharing information with consumers about your product and your company. Some of the information typically printed on the product packaging includes a product description and nutritional information related to the candy or snack, so consumers know exactly what they are buying. Candy and snack packaging often also includes a “sell by” date and a bar code.
The packaging you use for your products also sends a message about your business, as it reflects your company’s personality and values. For example, if you include the symbol for recycled product packaging, or if you mention that you use as few materials as possible to make the packaging for your products, consumers will know that your company cares about the environment and sustainability.
According to the company, about 52 percent of consumers worldwide say their purchasing decisions are influenced by packaging, demonstrating that product manufacturers are committed to making a positive social and environmental impact. By letting people know that you have packaged your packaging in an environmentally friendly way directly on your packaging, you have the opportunity to capitalize on the trend of most consumers buying from environmentally friendly companies.
For years, the Nike brand has been committed to sustainability, a commitment that has helped set the company apart from the competition. According to the Oregon Department of Environmental Quality:
Nike has successfully “cut the amount of cardboard that goes into its shoe boxes by 11 percent, another change that has reduced waste and related fuel use and emissions.
In addition, all shipping cartons use only water-based inks and glues and are made from at least eighty percent post-consumer recycled material.
The company is committed to think “green” as it evolves its footwear packaging and thinks out-of-the-box so that the contents of the box – as well as the box itself – have minimal impact on the environment.
Creating Brand Identity
Brand recognition happens when customers are able to identify your product by looking at its attributes rather than reading its name.
The iPhone’s packaging is different from its competitors. iPhone is instantly recognizable as an Apple product because of its minimalist packaging. Nike sneakers come in eye-catching orange boxes marked with their manufacturer’s recognizable logo and are easily spotted in sporting goods or shoe stores because their packaging makes them distinctive because they are made by the Nike brand.
You can help your packaging establish and maintain the brand identity of your products by practicing consistency in your products, using the same.
Color
fonts
images
Packaging Options
We have a variety of packaging options to choose from, including bags for candy and snack foods. Instead of packaging some of your products in tube bags and other stand up pouches, packaging all of your products in the same style bag can help consumers immediately identify your merchandise by simply looking at how they are packaged and the design of the packaging.
It is important to note that once you have successfully established brand recognition, you should be reluctant to make significant changes to your packaging, as your packaging is part of the reason consumers are drawn to and remember your product. The Coca-Cola logo was originally created in 1886, the year the brand entered the market. in 1890, the company attempted to add a hanging cherry and some swirls to the logo.
Amidst public outcry, the company soon returned to FrankMason Robinson’s original logo design and has been using it or only slightly different variants on its packaging ever since. The Coca-Cola brand is one of the most recognizable brands in the world because it has retained its iconic logo and product packaging, allowing the company to add new beverage containers to its initial success.
Make your brand and products stand out
Your packaging can do more than make your brand recognizable. It can also distinguish your brand from the products you produce from those offered by your competitors, even if the products are similar.
Although Tiffany & Co. has many competitors, the jewelry maker’s valuables are sometimes more distinguishable from other manufacturers’ jewelry because of the way they are packaged, not the way they are designed. tiffany & co. packages its jewelry in blue boxes the same color as robin’s eggs. This recognizable packaging effectively identifies the Tiffany&Co. brand, while also distinguishing the company’s products from those of other jewelry manufacturers.
Simplify shipping and product presentation
When deciding which candy or snack packaging is best for your product, you should consider how easy it will be to ship and display your item in the packaging you choose.
Packages can have a number of attributes that make them easier to transfer and distribute:
For example, some packages can be stacked on a truck on a pallet, which saves space on the delivery truck for delivering more items in a single trip. But if your packages are unusually shaped, it can make transporting and distributing your candy and snacks more difficult and expensive.
Your packaging can also make it easier to display your products on store shelves. By picking packaging that allows your food items to be displayed in the smallest amount of empty space, you not only have the opportunity to sell more items, but you also give your retailers the chance to make more money. After all, the more often you sell your products, the more money the retailer makes.
When you work with Warrell, you can make your product display an extension of the way you package it. That’s because we offer a range of customizable display cases that retailers can use to make your merchandise stand out from the competition, including.
Power Wings
Display cases
Regularly scheduled slotted cases
Counter displays
Display Ready Cases (DRC)
We can customize a display so that it creates brand recognition and further differentiates your products from those sold by your competitors.
How we can help you with your packaging needs
If you’re trying to determine which packaging will provide the most benefit to your product, we can help you figure out which packaging is best for candy and snacks. Our company owned and operated business has gained years of experience packaging and selling good products to the public.
We understand the importance of product packaging and we know that good packaging can help you maximize your sales and unattractive packaging can have a devastating impact on your bottom line. In other words, we understand that the way you package your food is at least as important as the food you sell.
When you choose us for your needs, we don’t just work with you. Instead, we work with you to develop the best packaging for your food products. As your partner on the road to success, we will customize packaging solutions for your food products that will help consumers make memorable first and lasting impressions when they see them on store shelves.
Our solutions will enable your products to build and maintain brand awareness with unmistakable, mouth-watering imagery that will make shoppers want to buy your products over and over again.
With our packaging capabilities, you can use a variety of materials to package your products, giving your packaging texture and ensuring they have the longest possible shelf life. Whether you sell your goods through a chain of boutique retailers in 5-ounce stand-up pouches (SUP), also commonly referred to as stand-up pouches (SUB), or wish to deliver your goods in club store 20-ounce bags or 25-pound bulk packaging, we have a packaging solution for you.
Multiple Packaging Options
No matter how big or small your product is, we can help because we have a state-of-the-art line with fully automated packaging capabilities.
We have machine packaging and hand packaging, and we have an automatic box front machine as well as a pillow bagger, also known as a vertical form fill sealer, on site. If you want your product in a twisted package, a ziplock bag with creased corners, or a resealable package with a zipper, we will package your product to your exact specifications.
Our workstations are equipped with the latest machinery and equipment to provide fast and efficient production. Our menu of packaging processes includes the following options：
Stand-up pouches
Quad Seal Pouches
Flat bottom corner propped bags
Club balers
Pillow bags
Pets
Multi-Cavity Containers
While we have a generous selection of packaging processes, we have a wider range of packaging options available, including horizontal and vertical form fill and seal bags; reclose bags; and PET cans. Other options include：
Composite cans
Bulk packaging
Modular trays
DRC
RSC
Bags in Boxes
Shrink wrap packaging
Improved solutions for candy and snack packaging
Just as your product line will grow in the future, we are always looking for the latest equipment and technology that will help us further streamline our production and keep us at the forefront of our industry.
Our nitrogen purging capabilities prevent the individual components that make up your product packaging from sticking to each other, ensuring that your food is delivered to your customers in the manner you expect. Our advanced pillow wrappers allow us to closely mimic the way potato chips are packaged, which means our packaging technology and equipment can help prevent loss
If you want to learn what kind of packaging is best for your product, contact us and we’ll use our decades of experience to create a packaging solution that is right for your business and its products. When you choose us for your packaging needs, you gain a partner who is equally invested in your success. Whether you are just starting out, or have years of experience like we have, you can get a customized packaging solution that will help your business succeed.
Once you see the variety of packaging and processes we offer, it will be hard for you not to choose us for your packaging needs as well. If you are looking for the best packaging, your search is over. Contact us, we are a true partner in your success, learn more now click below.